For many websites, pop-ups are critical for lead generation, but they will significantly hurt user experience on mobile if not optimized. We as users know pop-ups are often very annoying, that’s why 27 percent of Internet users have ad blockers installed to not affect them so much. On mobile, pop-ups are even as annoying, so having unoptimized versions of them can skyrocket your bounce rate (and we know very well what it does with a website’s ranking).To minimize their impact on user experience and maximize SEO benefits, here’s what you do:
Use Screen-Friendly Pop-Ups.
Most marketing tools allow designing responsive versions of pop-up windows that don’t cover the whole screen and make it easy to close it. The copy also stays as readable as possible. This minimizes their impact on user experience. For example, here are two pop-ups that appear on the highest and the therefore the mobile version of the Chubbies website. Instead of bothering the user within the traditional way, they cover small areas and still allow performing such actions as scrolling down and opening the menuSo remember that you can use a static small pop-up like that rather than the conventional way that hurts both UX and SEO.
Don’t Show Pop-Ups to Return Visitors:
To avoid having your visitors see an equivalent pop-up they closed the other day, use the versions that hide them from existing subscribers. Takeaway: pop-ups get a lot of bad rap, and Google devalues the sites that use them too much and hurt the experience of their visitors. Use the versions that are optimized for mobile users and confine mind the best practices you’ve just read.
Very few people would have thought voice search would become an important part of our future. In 2011, when voice search was presented, it sometimes gave informative responses and at times gave laughable responses. Presently a few voice-activated tools have become a part of many households. Voice search has a potential for search marketing and it is anticipated that voice search will turn into an essential part of any SEO strategy.
Voice recognition innovation today, has become highly exact and adaptable. Clients understand the significance of the advantages of voice commands for searching. It permits them to perform multiple tasks, enables them to do things faster, and empowers them by providing information instantly. While many people are still learning the advantages of voice search to get information, it has become a truly significant instrument to streamline the cycle of search. As an entrepreneur, you should realize how to advance voice search.