What is Mobile SEO Optimization?
Mobile SEO is a process of implementing seo techniques to make it function properly and look great on mobile devices.In 2020, optimizing websites for mobile SEO is as relevant as ever. It’s another way to offer web users what they want, which is strictly what Google has in mind.Here are some reasons why website optimization for mobile is important:
- Websites load faster :Loading time may be critical factor in dwell time rates. If your website loads longer than 3 seconds, 53 percent of Users will leave a page.
- Improves visitor experience: If people stay longer, Search through pages, and buy more, Google will notice that and display your website higher. In terms of shopping for, Google says that even 0.85-second improvement in speed can increase sales by 7 percent.
- Builds credibility: For customers, Google, or clients, a mobile-optimized website is a sign that the corporate is following the web design recommendations.
Now, let’s take a glance at the simplest tips for mobile optimization which will make a difference for your website’s performance in 2020.
2.Mobile SEO Optimization Tips
Here’s the way to make your website more friendly to both Google and visitors.
2.1. Say Goodbye to Forced Redirects, Long Live Subdirectories and Subdomains Have you had any situations like this? You’re browsing a website on your smartphone, click on a link that opens another tab within the browser.To be brutally honest, it’s a bit annoying to attend for all those redirects that open too many new tabs in a smartphone browser .The reason why forced redirects are so bad is that they are a desktop-first strategy, not really designed for user experience on mobile.Not only they hurt website users, but also website owners. Forced redirects can easily lead to a high bounce rate from frustrated people that leave for other sites shortly after arriving.The way to fix that is subdirectories and subdomains:
Subdirectory may be a website pathway that results in to other pages from the most domain. It’s a direct approach to structure a website, easy for Google to understand, and the one that could be enriched with keywords.
Subdomains divide parts of a website into their own dedicated hierarchy
2.2. Consider Using ‘Hamburger’ Menus rather than Mega Menus for Better Navigation
Mega menus are a Standard technique for designing menus on websites. The interface typically shows all menu options in one large panel, where the things are grouped into categories. Here’s an example from Best Buy:Clearly, menus like this may take most, if not the whole mobile screen. That’s why mega menus aren’t the simplest option for navigation for responsive websites – they work for desktop version of the website, not mobile one.
A better option here is that the ‘hamburger-style’ menu. It’s a well liked navigation element on mobile apps and websites that has advantages for both SEO and user experience.The hamburger menu isthat the three horizontal lines that look like a hamburger a touch. The mobile site of Best Buy uses this element rather than the mega menu to display more items on a smaller screen.One could say that long ‘hamburger’ menus take up a lot of space when opened. While this is often true, they’re still better options because they take the shape of the screen for a far better user experience.Okay, back to SEO.The hamburger makes navigation easier, therefore increases user dwell time . Google has claimed that this factor doesn’t directly impact SEO, it’s still incredibly important.It trumps the bounce rate, which may be a negative ranking signal. By increasing the time people spend on a site, you’re sending a positive signal to Google like ‘My website is awesome and other people like it because they enjoy browsing it!’Google, will check your website with spiders, of course, and might respond by improving your positions in SERPs. Nice deal, right?Use Netpeak Spider to do an entire SEO website analysis and check for usability issues after implementing any changes. This is how the basic website audit looks like:
- Tick the parameters during a sidebar → ‘Status code’, ‘Issues’, ‘Response time’, ‘Last-Modified’, ‘Allowed in robots.txt’, ‘Canonical URL’, ‘Redirects’.
- Enter your domain address into the ‘Initial URL’ bar, and begin crawling.
- When the crawling is over, you’ll get down to analyzing detected issues on your website.
2.3. Google AMP (Accelerated Mobile Pages) for Speed
Accelerated Mobile Pages (AMP) are HTML copies of web pages with faster loading times compared to HTML5 documents.
The reason why AMP pages load quickly is that the technology eliminates certain on-page elements, reduces the necessity for several CSS requests, and uses AMP catching.
Although Google says that AMP is not an immediate ranking factor. While this is true, it’s directly connected to something that has an impression on ranking: website loading time. If a mobile page uses AMP, it significantly improves its loading time, which, in turn, directly affects user experience.
Google proves so itself. Here’s the Speed Scorecard with a few Google-owned websites, containing their performance and ranking.
Clearly, the fastest website ranks the very best, which suggests one thing: invest in speed. If your site loads in additional than 3 seconds, then you would possibly be losing a lot of traffic and customers.Speaking of customers, would you wish to know just how much you could be losing right now? Google’s Test My Site, a tool for measuring the impact of website performance on revenues. It’s completely free and generates a customized report on how your site loads during a country of your choice.The report shows:
- Your site performance against the competitors and country of your choice.
- Current and potential revenues on different loading times.
- Recommendations on optimizing specific pages for speed.
Okay, so how exactly does one implement AMP so their website loads fast?First, I like to recommend you read AMP on Google Search Guidelines, but essentially, there are three steps you would like to require.
- Create the template for the AMP page.
- Roll out the AMP page.
- Track its performance..
Okay, so first you would like to travel to the present tutorial on creating AMP pages from Google and click on start.You’ll land on this page, which may be a website builder with the instructions.Yes, it’s kinda intimidating for those without coding experience, but it’s not that tough if you follow the instructions. The parents at Google have done a really good job of creating everything pretty clear.When you’re through with creating the page, the subsequent step is that the roll-out. Be ready that it’s getting to take Google a couple of days to seek out, check, and index the remake of the page.The final step would be to collect the traffic data for around a month with Google Analytics and you ought to see the results.
2.4. Use only Mobile-Friendly Pop-Ups for Better UX
For many websites, pop-ups are critical for lead generation, but they will significantly hurt user experience on mobile if not optimized. We as users know pop-ups are often very annoying, that’s why 27 percent of Internet users have ad blockers installed to not affect with them so much.On mobile, pop-ups are even as annoying, so having unoptimized versions of them can skyrocket your bounce rate (and we know very well what it does with a website’s ranking).To minimize their impact on user experience and maximize SEO benefits, here’s what you do:
Use Screen-Friendly Pop-Ups
Most marketing tools allow designing responsive versions of pop-up windows that don’t cover the whole screen and make it easy to close it. The copy also stays as readable as possible. This minimizes their impact on user experience.For example, here are two pop-ups that appear on the higgest and the therefore the mobile version of the Chubbies website.Instead of bothering the user within the traditional way, they cover small areas and still allow performing such actions like scrolling down and opening the menuSo remember that you can use a static small pop-up like that rather than of the conventional way that hurts both UX and SEO.
Don’t Show Pop-Ups to Return Visitors
To avoid having your visitors see an equivalent pop-up they closed the other day, use the versions that hide them from existing subscribers.Takeaway: pop-ups get a lot of bad rap, and Google devalues the sites that use them too much and hurt the experience of their visitors. Use the versions that are optimized for mobile users and confine mind the best practices you’ve just read.